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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6 billion – a record for an F1 team – after the McLaren team was appraised at £3.5bn in an adjustment to corporate structure last September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The governance of the team stays unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

This arrangement would represent a significant increase in worth of Mercedes F1 after Ineos bought its stake for £208m in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently as a consequence of the growing popularity of the sport globally.

This was also seen in the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film to date.

Current Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

JD
Written by

Jordan Davila

A tech journalist with over a decade of experience covering hardware innovations and PC building trends.

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